Elevate Dayton part of partnership helping publishers of color build sustainable business models
Elevate Dayton is one of three publishers of color that are the beneficiaries of a new partnership helping them build sustainable business models.
The Multicultural Media & Correspondents Association (MMCA), Dynasty Consulting and Reynolds Journalism Institute (RJI) — as part of their Inclusive Media and Economies Project — are teaming up in the partnership. Together they will help the publishers of color tap into community development, revitalization and reinvestment funds, and then use those investments to test new revenue strategies and build more sustainable business models.
RJI will provide seed money and administrative support to the partnership, and MMCA and Dynasty will develop the engagement strategies and facilitate pilot projects with individual publishers. Over the next several months, they will share learnings from the project with the journalism industry, the economic development finance community, policymakers and the public at large.
The two other pilot publishers are:
The Community Voice — A multi-platform statewide publication that serves Kansas’ African-American community
The Times Weekly — An independently minority and woman-owned media corporation that serves nine communities southwest of Chicago